The wait is over. Watches of Switzerland Group has opened a four-storey Rolex flagship on Old Bond Steet in London.
Journalists were given a tour this morning and VIPs will arrive in the afternoon for their first experience of the showroom.
The public are welcome from tomorrow, March 14, from 10am. Both top UK Rolex replica watches and Watches of Switzerland executives told WatchPro that they have a plan for crowd control.
That may be necessary, not only because so many watch lovers will want to immerse themselves in a showroom that has the same precise finishing as Rolex fake watches for sale, but also because the showroom will open with the largest collection of new and pre-owned watches in the UK.
News of the new flagship first broke in August of 2022 and WoSG took over the building from Gucci in 2023.
Once on site, the project took only 72 weeks from interior demolition within the historic listed building to the luxury Rolex flagship.
Watches of Switzerland CEO Brian Duffy says the store redefines the luxury experience for high quality replica watches lovers.
The store’s team of around 40 full time staff come from a range of backgrounds including, significantly, managers with decades of experience in the five-star hotel industry.
All four floors provide different services, but all of them are designed as much for hospitality as retail. Even the main retail space on the ground floor has all of its counters positioned either centrally, or around the walls, which means there will never be a barrier between the store team and their clients.
The first floor is devoted to exceptional best Rolex copy watches, including some ultra-rare gemset Daytona chronographs that are not found in the core collection catalogue.
The remaining two floors house what is described as the biggest and best collection of certified pre-owned cheap replica Rolex watches in the UK, an exhibition area charting key milestones for the brand and a 10-person service centre with the highest level of accreditation from Rolex for any authorized dealer in this country.
All areas are open to clients for a 360-degree immersive experience.
Interior styling is instantly recognisable as a Rolex destination that mixes Italian marble, glass, leather and soft furnishings in shades of green with towering walls of pale stone, much of it with the same fluting as 1:1 wholesale Rolex Datejust super clone watches‘ bezel.
A basement to attic opening at the rear of the store connects all four floors and draws the eye with a dramatic green glass and gold art installation.
Bond Street is in a constant state of change as brands battle to deliver the biggest and most beautiful showrooms on what remains the UK’s premier luxury shopping destination.
Wempe closed its multibrand showroom, anchored by Rolex and Patek Philippe in 2023; a closure triggered by the retailer losing both brands in preparation for the opening of new monobrand boutiques for the brands.
Watches of Switzerland has also closed its much smaller Rolex boutique and taken the decision not to open a Tudor store on the corner of Old Bond Street and Piccadilly, where Mappin & Webb used to stand.
“The opening of one of the largest Rolex boutiques in Europe marks a monumental milestone for both the Watches of Switzerland Group and our enduring partnership with Swiss movements Rolex replica watches, which has flourished for over a century,” Mr Duffy says.
Brands are currently obsessed with providing as much space and light as possible at their stores, and there is an active space race to be the biggest in any premium city location like London’s Mayfair.
However, at 7,200 feet, the Rolex showroom is comparatively modest, at least in comparison to some of the biggest jewellery and UK China copy watches stores in the world.
Ahmed Seddiqi & Sons runs what remains the largest Rolex showroom in the world within Dubai Mall in 2018 at 9,150 square feet.
Over in America, the biggest market in the world for luxury 2025 fake watches, the new Rolex flagship would be dwarfed by some of the latest developments.
America’s biggest jewellery stores
Tiffany & Co., New York City: 100,000 square feet
Cartier, New York City: 44,000 square feet
Chanel, Beverley Hills: 30,000 square feet
Zadok Jewelers, Houston: 28,000 square feet
London Jewelers, Manhasset, will be 27,000 total square feet after a current refurbishment is completed later this year
Radcliffe Jewelers, Baltimore: 26,000 square feet
Tiny Jewel Box, Washington D.C.: 26,000 square feet
Hing Wa Lee, Walnut, Greater Los Angeles: 22,000 square feet
CD Peacock Oak Brook, Illinois: 20,900 square feet
Bucherer Time Machine, New York City: 19,000 square feet
Bucherer Time Dome, Las Vegas: 18,848 square feet
Gearys adjacent Rolex and Patek Philippe boutiques, Beverley Hills: 15,000 square feet
For Mr Duffy, the project is much more about the quality of the environment, the team and the selection of Rolex replica watches shop on offer.
“We have invested in this venture because we are committed to delivering a memorable brand experience with exceptional client experience,” he says. “This will be a true destination for Rolex enthusiasts, where they can immerse themselves in the heritage and craftsmanship of the brand while enjoying the very best in the product offerings from current ranges, Rolex Certified Pre-Owned and After-Sales services.”
Richard de Leyser, managing director Rolex UK, adds: “We are delighted to support our longest-standing partner in the UK, the Watches of Switzerland Group, with the opening of the new boutique in Bond Street. The new store represents the latest elevation in customer service standards and Rolex representation.
The boutique is not only a place to purchase perfect fake watches online but also a celebration of the brand’s legacy, with The Rolex Watch Company having been founded in London in the early 1900s. It reflects innovation and a commitment to delivering an unparalleled experience for every client.”
